Answer Engine Optimization (AEO) Course by Ahrefs: What is AEO?

If you are questioning what AEO is, this 7-minute kickoff demonstrates how to get cited in AI Overviews and ChatGPT before your organic clicks escape. Additional Resources: ► https://www.youtube.com/watch?v=6NFei1FbytM ► https://www.youtube.com/watch?v=gReszNnykpg ► https://www.youtube.com/watch?v=xsVTqzratPs In this introduction to Response Engine Optimization, Sam Oh breaks down what AEO is, why it matters today, and how it differs from traditional SEO. AI search pulls from lots of sources, manufactures direct responses, and selects who to discuss, not who to rank. You will see how AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot decide which brands to point out, why mentions and citations are the new battleground, and why AI-driven traffic can convert far much better than blue links. With AI Overviews slashing the clickthrough rate of the leading natural outcome and ChatGPT reaching massive weekly usage, sitting this out is not an option. You will learn that AEO does not replace SEO, it develops on it. Think of SEO as the foundation and AEO as future-proofing your visibility. Sam previews the full roadmap: how AI search really works under the hood, method fixated brand discusses, keyword and timely research for AEO, execution that makes citations across web and YouTube, and measurement that attributes AI traffic, runs competitive audits, and proves whether AEO deserves it. You will also hear why brand discusses are the single greatest lever for generative exposure, stronger than backlinks or domain rating, and how AI traffic has delivered dramatically higher conversion rates in our information. Whether you have actually heard this called Generative Engine Optimization or LLMO, the goal is the same, make your material visible and helpful to address engines so you earn the mention. If you currently have strong SEO principles, you are closer than you believe, and this course offers you useful workflows to turn that foundation into AI citations and si